Though common to feel overwhelmed and anxious upon searching for the best options for your family, hold confidence that if weâ€™ve picked it, its environmentally conscious, safe, functional and adorable! Enlightened Baby approaches products with a few things in mind: First, a product should make your life easier, not more difficult. Life with a new baby can be challenging enough, no need to complicate it with complicated gear. Also, what you choose to spend your hard earned dollars on, and bring into your nest, should be a conscious reflection of you and the future you wish for your baby. It was for us and thatâ€™s why we only offer the highest quality items, with the smallest carbon footprint. Lastly, shopping for products online is the way of the world these days; options are abundant. Rather than being another â€˜price comparisonâ€™ for you, we want to give you more. More than just rewards, or a great price point, more than good shipping rates and an excellent selection; we want to be your trusted community. We are where you get to take your consumer hat off and feel at home, knowing weâ€™ve walked your shoes before and weâ€™ve come out the other side, wiser, stronger . . . enlightened. Welcome to Enlightened Baby!